Position: Digital Marketing & Subscriptions Manager

Full Time, Permanent
Compensation: Commensurate with Experience + quarterly performance bonus

Location: Vancouver, Ottawa, Toronto, or Montreal. Vancouver preferred.

Journalism is under attack as never before.

Over the past few years, we have witnessed the foundations of the news media crumble under digital disruption, and the opportunistic rise of a political populism that is burying the public with alternative facts.

But there is a strong effort to counter these trends led by hundreds of thousands of people who understand the critical role that high-quality independent reporting brings to a healthy democracy.

At National Observer we have a proven track record of quality investigative journalism. We recognize that securing a financial base for new media and defending against the rise of propaganda in North America are the great challenges facing journalists today. And we are ready for it.

Are you ready to join us as we tackle this challenge?

We are looking for an experienced digital sales and marketing whiz to join our dedicated team of journalists in Toronto, Ottawa and Vancouver, to build a strong news organization that reports the truth and funds some of the most important stories of our time. This is a senior-level position in Observer Media Group's organizational structure.

About National Observer

Owned by Observer Media Group, National Observer is the fastest growing media company in Canada. With a distinctly progressive voice, our coverage centres on climate, energy, environment and politics, with regular features on First Nations, refugee and human rights issues.

Our team includes some of Canada's top investigative reporters, including Bruce Livesey in Toronto and Mike De Souza in Ottawa. Founded by Linda Solomon-Wood, National Observer was voted 'Independent Publisher of the Year' in 2016 by the Canadian Online Publishers Awards, and won first place for 'Best News coverage' and 'Best Column.' Our goal is to become fully sustained by readers through online subscriptions by 2019.

About The Position

The Digital Marketing & Subscription Manager position requires someone with vision, strategy, intensity, focus, and a commitment to success to join our dynamic team.

As a gifted relationship builder and communicator, you bring a successful track record in creating innovative online supporter engagement campaigns that have resulted in increased revenue for an organization.


  • Meeting ambitious weekly targets to grow paying subscriber base
  • Define, develop and oversee execution of National Observer’s digital marketing vision and strategy in collaboration with the CEO
  • Create, build and maintain digital expertise (web, social, mobile, etc.) in partnership with web developers and designers to optimize National Observer’s website and subscriber growth;
  • Together with the editorial team, plan and implement social media campaigns and crowdfunding campaigns to grow readership, reach new subscribers and increase revenue;
  • Create a distinct, cohesive voice across platforms for National Observer sales, subscription, advertising and marketing;
  • Establish, maintain and report on key performance indicators relevant to digital marketing programs;
  • Take a lead role in educating stakeholders about best practices and emerging trends pertaining to digital optimization, content strategy, SEO, social media and digital advertising;
  • Become one of National Observers key brand ambassadors, immersing yourself in National Observer stories, the challenges of journalism and National Observer’s solutions; and
  • Act as the primary point of contact for the government, universities and business subscribers.

Required experience, skills and knowledge include:

  • 3-5 years work experience in managing digital campaigns (online brand management, fundraising and/or sales); journalism experience a huge plus
  • Proven track record in successfully launching digital and social media campaigns (e.g. how you went from 0 to 20k+ followers or website visitors);
  • Familiarity with photo and video editing tools for social media ;
  • Capacity to quickly navigate the changing digital landscape;
  • Exceptional and established leadership skills including strategic capability, attention to detail, and the ability to set priorities and maintain focus;
  • Self-motivated, ambitious, high achiever, entrepreneurial mindset, and the ability to work with ambiguity;
  • Knowledgeable in digital marketing strategies and tools such as SEO and Google Analytics;
  • Must demonstrate excellent business judgment/instincts balanced by an understanding of the role and importance of sales measurement; and
  • Knowledge of the Canadian media landscape with a passion for creating a sustainable future for quality reporting and investigative journalism.

The National Observer hires on the basis of merit and is committed to employment equity. We encourage applications from all qualified individuals, including Aboriginal peoples, persons with disabilities and members of visible minorities. English is the official language used at National Observer.

Position: Digital Marketing & Subscriptions Manager, Full Time, Permanent

Compensation: Commensurate with Experience + quarterly performance bonus

Location: Vancouver, Ottawa, Toronto or Montreal. Vancouver preferred.

To Apply For This Position

Please send a COVER LETTER and RESUME,
and include links to examples of your work where possible to the attention of [email protected]

APPLICATION DEADLINE: 5:00 pm April 14, 2017