The head of Canada's spy agency says the hateful rhetoric associated with ideologically motivated extremism is becoming "normalized" and is seeping into the mainstream.

Speaking at the University of British Columbia, Canadian Security Intelligence Service director David Vigneault said the use of social media and other online platforms to sow disinformation, misinformation, propaganda and hate continues to increase and accelerate.

Vigneault told a gathering at the university's School of Public Policy and Global Affairs that this type of information manipulation and propaganda can have serious consequences, eroding trust in democratic institutions and in reasoned deliberation and science.

He says it also polarizes public opinion and amplifies conflicting narratives and messaging.

Vigneault warned the combination of major disruptive events like the COVID-19 pandemic, the ever-increasing influence of social media and the spread of conspiracy theories has created an environment open to exploitation by influencers and extremists.

The spy service says the confluence of factors has the potential to inspire individuals to commit acts of violence.

Since 2014, Canadians motivated in whole or in part by their extremist ideological views have killed 26 people and wounded 40 others on Canadian soil, Vigneault said.

CSIS is boosting resources dedicated to investigating and analyzing ideologically motivated violent extremist threats.

While ideologically motivated extremist activity represents a threat to all Canadians, the sense of fear is particularly acute for individuals and groups traditionally targeted by racism, discrimination and harassment, Vigneault said.

Hateful rhetoric driven by #extremism becoming 'normalized,' #CSIS director warns. #Hate

"This is categorically unacceptable in Canada. I will not mince words — there is no place for Islamophobia, antisemitism or hate in any form."

Vigneault stressed the importance of involving civil society in a comprehensive response to the phenomenon.

"We cannot counter these threats alone," he said. "We are aware of the negative experience that some have had with intelligence and law enforcement services, including CSIS. We are aware that we must work to improve these relationships and rebuild the trust and strengthen the bonds that exist between us."

Vigneault acknowledged challenges within the intelligence service, saying CSIS is about to launch a new diversity, equity and inclusion strategy — the result of review and discussion of systemic barriers, discrimination and racism in the organization.

This report by The Canadian Press was first published May 4, 2022.

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I have been very worried about this for many years - particularly since 2016. It would be helpful if politicians and "celebrities" we call influencers were able to reveal their vulnerability, and if we avoid being so sure we know what's right and what is wrong. There is right and wrong of course but mostly we have been raised to believe we have to achieve things, jobs, homes, awards, friends and status to "prove" we are worthy citizens. Now I believe its time to offer support and comfort, not judgement. "Competing for the most of what each of us wants" has turned many into very anxious, lonely souls. There are many heroic people whose names we don't know. Media cannot fill the gap of socializing and celebrating our neighbours and families. And we do need to acknowledge things we can do for building peace. If we only speak of the evil actors, we disengage those who are concerned and caring but who do not possess celebrity status.