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CBC fails the Cross-Country Checkup

CBC journalist Ian Hanomansing rehearses a newscast in Toronto on Wednesday, November 1, 2017. Photo by: The Canadian Press/Nathan Denette

It sounds like half the country lost our minds over Sunday’s CBC broadcast of Cross Country Check-Up, and its hapless (since amended) question "What does Canada as the 51st state mean to you?” 

This is just a pratfall of a question — it’s an almost laughable misreading of the Canadian room. We could have used a question like  “How do you feel when your neighbour kicks in the door, shoots your dog, burns down the barn, and steals your cattle? And then tells everyone they’re expanding their ranch?” 

Because this country needs a real national conversation about just what the hell is going on here, and what on earth is about to happen to us. That’s what we love about Cross Country Checkup. 

It beggars the imagination that anyone could lecture Canadians on the benefits of having their cattle rustled, but the CBC found their man in perennial windbag Kevin O’Leary. What could go wrong asking the architect of one of the worst mergers of all time for advice on selling out our country? 

It might be helpful, at times like this, for listeners to remember that O’Leary also carries passports to Ireland and the United Arab Emirates, so his own exit ramp is clearly marked.

But of course context is everything. 

Since 2016, America’s most storied news institutions have failed to meet the moment, and have been cowed into timidity from reporting anything to do with Donald Trump. The public has been fed a constant diet of almost comically neutered headlines, while naysaying is framed as partisan hair-on-fire alarmism.

Trump’s onslaught against news organizations has now escalated dramatically, as he extracts millions of dollars in legal settlements for minor slights, threatens other platforms, and bans news outlets that do not bend to knee to his whims. This week MSNBC cancelled Joy Reid. On Wednesday the legendary Washington Post fell, as owner Jeff Bezos commandeered its opinion pages in service to his personal vision. The epically courageous newspaper that published the Watergate stories simply up and walked away from its post. 

It is no secret that the business model of independent newspapers and outlets has collapsed, and the social media platforms that destroyed it are algorithmically torqued to amplify outright lies and division for profit. 

What horrifies so many Canadians, and what the CBC leadership fails to appreciate from its embattled perch, is the urgency of this historic moment. Here is CBC News editor in chief Brodie Fenlon on the outpouring of rage that met the announcement of the Checkup’s weekly question:

“There are important lessons in all of this about the precision of language, the framing of questions and the challenges of  conveying complex ideas when you have only a few words to use in a program title or description.”

This is humbug, of course, but it’s also the mental trap that has captured traditional news reporting. There is nothing complex or difficult about asking Canadians in plain language what they think about illegal threats of sacking and pillaging of this country, which is exactly what’s on the menu. And it wouldn’t hurt Americans to hear it, either.

Vagaries and euphemisms that masquerade as journalistic principles don’t serve Canadians, nor help us understand the gravity of a fate that will test us all, in ways we can’t even imagine.

We will need courage, resolve and clarity to face the hardships that lie ahead. We will need to resist very powerful forces that will exploit our division for money and power. That much we learned from Covid.

And we need our national broadcaster to be there with us, lighting the way.

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