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Growing Canada’s population isn’t radical — it’s essential

This year's Canada Day celebration promises to be one of the biggest and most boisterous yet. Imagine how big it would be with 100 million Canadians. Photo via Flickr (GoToVan)

Most Canadians don’t know who Mark Wiseman is, much less why they should care about him. But in their increasingly desperate attempts to reach for any available straw, Pierre Poilievre and the Conservative Party of Canada are trying to change that. Wiseman, who has agreed to advise Liberal leader Mark Carney, is the former chair of the Alberta Investment Management Corporation and former president and CEO of the Canada Pension Plan Investment Board. Does he sound staid? Boring, even? Wrong: according to Poilievre and his proxies, Wiseman is a dangerous radical ideologue. 

That’s because Wiseman is also associated with the Century Initiative, a group that advocates boosting Canada’s population to 100 million by 2100. “By bringing on Mr. Wiseman, it shows that Mark Carney supports the Liberal Century Initiative to nearly triple our population to 100 million people,” Poilievre said in response to a recent question on the topic. “That is the radical Liberal agenda on immigration.”

I suppose it’s good that Poilievre is indirectly supporting the beleaguered Canadian aluminum industry, given how much tinfoil consumption this has already generated. The truth, however, is that there is nothing radical about growing Canada’s population to 100 million by 2100. The underlying math implies a population growth rate of 1.17 per cent, which as Laval University economics professor Stephen Gordon noted on social media would be “well within the range we saw before Trudeau took power.” 

In 1950 — the same distance into the past as 2100 is into the future — Canada’s population was just shy of 14 million. We’ve grown our population by 66 per cent since then. What the Century Initiative is putting on the table is less than 60 per cent growth over 75 years — a more modest increase than what we’ve already seen for generations. 

Former Progressive Conservative Prime Minister Brian Mulroney described the idea a few years ago as “a new national policy,” harkening back to the one that helped build the country in the first place. As he told an audience back in 2021, “if we are going to maintain … our internal strength and our growth and our capacity and our outside influence, we need more people – a lot more.” 

The combination of an aging population and declining birth rates is leading Canada, like every other developed nation on earth, into a demographic death trap. Absent a growing population, we’ll either need to pay a lot more taxes to fund the growing bill associated with an aging population or cut the benefits they’ve come to expect. As RBC economist Carrie Freestone wrote in a 2024 research note, “an aging population does create substantial costs for an economy that need to be paid at some point. Not being proactive in getting ahead of that curve is effectively passing on the costs to future taxpayers.”

It’s probably tempting — and maybe even irresistible — for Carney and his team to steer around this issue. The longstanding Canadian consensus around the benefits of immigration has collapsed over the last few years, and the government he inherited was responsible for a large part of that. Its failure to more quickly apprehend and address the housing crisis and the role surging immigration was playing in it contributed significantly to the 2023-24 collapse in the party’s own public support and poll numbers. 

Pierre Poilievre wants Canadians to believe that the so-called "Century Initiative" is a radical and dangerous idea — and that Mark Carney's Liberals are behind it. Why Carney should call his bluff and start talking about it more, not less.

But there’s an opportunity here for the Liberals to reorient the immigration debate around our current circumstances. Right now, Canada could use a lot more of the internal strength, capacity and outside influence that former prime minister Mulroney referenced. And with the United States already hemorrhaging talented people — three prominent Yale professors, including historian Timothy Snyder, have already decamped for Canada — Canada has a generational opportunity to use immigration to its economic and cultural advantage. 

A necessary precondition here are policies and investments around housing, transportation and healthcare that ensures we don’t repeat the mistakes of the last few years. But taken together (and pursued diligently) it could help Canada increase its global reach and influence — and reduce its economic and military reliance on the United States. Now, perhaps more than ever, that’s something that Canadians are open to supporting. 

Leaning into the Century Initiative’s goals would also further disorient the Conservatives, mostly by tempting Poilievre and his proxies to go down conspiratorial rabbit holes rather than addressing the real issue in this campaign. During a recent panel appearance at the Empire Club, conservative strategist Kory Teneycke — who recently helped steer Doug Ford to yet another majority government — pointed out just how dangerous this kind of distraction is right now for the Conservatives. “You’ve gotta have a pivot that is taking some of the momentum of that issue shift and directing it towards things that are yours. It’s not going to happen if you're talking about the World Economic Forum and or the Century Initiative or god knows what other thing that is of little or no relevance to voters."

The Century Initiative’s manifesto says that “in an era of increasing global competition and uncertainty, long-term population planning is not just an opportunity — it’s a necessity for safeguarding Canada’s sovereignty and securing its place on the world stage.” Those sound like important priorities right now. Mark Carney should dare Pierre Poilievre to disagree. 

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