1911 Articles

The forestry industry is spending big to hype its green cred. The truth is not that simple

For weeks, slick earthy green and pastel orange ads touting the climate benefits of Canada's logging have flooded millions of  Facebook and Instagram feeds. The ads are one plank of a campaign by Canada's largest forestry lobby group — the Forest Products Association of Canada — to fight growing concerns about its impact on climate change and wildfires.