Yamina Tsalamlal is Canada’s National Observer’s Head of Growth and Partnerships. She is a passionate advocate for the value of journalism in Canada and abroad, having worked on both sides of the newsroom.
Yamina has a Bachelor’s of Journalism from Carleton University. In 2012, she earned the prestigious Carleton Rwanda Initiative internship and worked as a reporter in Kigali, Rwanda. She covered stories such as Bill Clinton’s tour of East Africa and initiatives related to reconciliation and environmental protection.
After finishing an environmental internship in Kenya, she returned to Canada in 2013 and started working for iPolitics Inc, an independent and non-partisan news organization that focuses on Canadian federal politics.
Beginning as an account manager, she moved up in the organization to become the manager of the business team and was responsible for the overall growth and success of iPolitics. As the lead in strategy and growth at iPolitics Inc, Yamina managed the development and launch of iPoliticsINTEL (iPolitics’ legislative monitoring wing), iPolitics Quarterly Magazine and built out the business to offer customized solutions to businesses and partners such as customized magazines, events, marketing opportunities and newsletters.
In 2018, Yamina moved to Madrid to pursue a Masters in Market Research and Consumer Behaviour at IE Business School. Excited to be back working in an international environment, she gained a strong base in market research methodologies and understanding consumer needs and behaviour to better serve clients and consumers.
Moving to London, UK in 2019, Yamina became a consumer trends analyst at GlobalData Plc. She had the opportunity to work with multinationals around the world in understanding their consumers, industry trends and innovations to develop evidence-based business recommendations.
Yamina brings to Canada’s National Observer a proven track record in creating new and innovative business opportunities in the media industry as well as working with clients in Canada and abroad to build meaningful partnerships.