National Observer is owned by a Certified B Corporation®
B Corps are purpose-driven. Our goal is not to be just the best media company IN Canada, but the best media company FOR Canada.
Observer Media Group (OMG) is a B Corp. National Observer is owned by OMG.
Certified B Corporations® are for-profit companies certified by the nonprofit B Lab to meet rigorous standards of social and environmental performance, accountability, and transparency. Certified B Corporations are leaders of a global movement of people using business as a force for good and aspire to use the power of business to solve social and environmental problems.
B Corp is to business what Fair Trade certification is to coffee or USDA Organic certification is to milk.
Today, there is a growing community of more than 2,100 Certified B Corps from 50 countries and over 130 industries working together toward 1 unifying goal: to redefine success in business. National Observer is proud to join this community.
Unlike traditional corporations, Certified B Corporations are legally required to consider the impact of their decisions not only on their shareholders, but also on their stakeholders (e.g., workers, suppliers, community, consumers, and the environment).
The B Corp Declaration
We envision a global economy that uses business as a force for good.
This economy is comprised of a new type of corporation — the B Corporation — which is purpose-driven and creates benefit for all stakeholders, not just shareholders.
As B Corps and leaders of this emerging economy, we believe:
- That we must be the change we seek in the world.
- That all business ought to be conducted as if people and place mattered.
- That, through their products, practices, and profits, businesses should aspire to do no harm and benefit all.
To do so requires that we act with the understanding that we are each dependent upon another and thus responsible for each other and future generations.