Help shape the future of Canadian media as Vice President of Business and Growth for Canada’s National Observer at Observer Media Group. For more than a decade, Observer Media Group has led the digital re-invention of Canadian media, driven the national conversation on energy and climate change, and made history as the first all-digital publication to win a National Newspaper Award and a Michener Award citation. And our Election Integrity Reporting Project has placed us at the centre of Canada’s battle against online misinformation and electoral manipulation.
We aim to double revenue over the next 12 months.
We seek a brilliant media leader to drive this growth and play a key role in our organization, developing and executing a plan to help Canada's National Observer acquire and retain subscribers, both individual and groups, build successful fundraising campaigns to raise money for enterprise reporting, sell products and sponsorships.
The job involves gathering input from customers and various internal departments, like analytics, operations and marketing, and using this information to establish growth targets and choose key performance indicators. Project management of all aspects of our subscription and fundraising campaigns, from graphic design to messaging, will be at the centre of your job and will require passionate attention to detail and constant engagement with our news platform, social media feeds, communications with readers and analytics.
The VP of Business and Growth will be tasked with project management of the user experience, campaign assets and marketing materials, and providing audits of the user flow. As needed the Vice President of Journalism & Revenue will be in charge of hiring and managing additional members of the growth management team, which will test and implement the growth management plan.
Above all else, the VP's job is to increase revenue for National Observer and to assist in building a strong foundation for its journalism.
Knowledge of how to manage a digital acquisition funnel and user journey to subscriptions, donations & engagement, and the interfacing with a journalistic publication and paywall.
7 years+ of experience with digital product marketing, subscription acquisition and retention campaigns, business development and/or hiring, ideally in a news media company, but you could also be coming from a mission-driven nonprofit.
Facility with budgets, eagerness to make and hit ambitious revenue targets, excellent with numbers.
Strong oral and written communication skills, presentation strengths, problem-solving skills, ability to work both autonomously and as part of a team, leadership skills.
Experience with product marketing, business development and/or hiring.
Data analysis capabilities.
Google Analytics, Excel, Kiss Metrics, Mailchimp, Twitter, Facebook, Youtube, and Instagram experience and expertise. If you've worked with Piano or another paywall system, this would be a big plus.
You will begin formulating a growth plan and journalism & revenue strategy independently before working with a team to test and execute that plan; you must be able to work both autonomously and as part of a growth management team. You will need leadership skills to be able to effectively manage your team members.
You will manage financial planning, reporting to the CEO and CFO.
You will join an expert team and lead the achievement of doubling revenue from subscriptions and fundraising campaigns over 12 months. The current growth team consists of excellent professionals who have been producing the design, communications, user experience, technology, social media & reader engagement that accounts for years of readership and subscriber loyalty.
When necessary, you will roll up your sleeves and complete tasks yourself, to fill gaps.
We sponsor a live interview series with leading luminaries who are grappling with the challenges and issues of the day, with guests such as Noam Chomsky, David Suzuki, Sandy Houston, Jim Scuitto, Tim Bray, Molly Jong-Fast, Annamie Paul, Monika Bauerlein, Sandy Garossino, and Amy Goodman. Reaching out to potential sponsors and advertisers who would sponsor episodes or provide long-term partnerships with the interview series.
You are the right person for this job if you are an organized, insightful and tech-savvy professional with significant experience in building revenue, preferably within another media company.
You are comfortable navigating uncharted territory and energized by the idea of expanding the reach and impact of a respected digital news brand.
This role is a good fit for someone who likes to work collaboratively, as part of a senior leadership group, rather than as the top dog in a chain of command.
You’ll find this position particularly fulfilling if you are mission-driven and share the Observer’s commitment to rigorous coverage of climate and social justice issues, combating disinformation, and developing innovative ways of delivering high-quality journalism online.
Work ethic: You are reliable and detail-oriented; you know how to juggle tasks and priorities as part of a fast-paced organization; you communicate clearly and respectfully with colleagues; and you inspire others with your own commitment. You are flexible and open-minded with a good sense of humour.
Journalism: You are deeply engaged in journalism & mass media, with a keen eye for editorial and revenue and experienced and knowledge with news and publications; you’re forward-looking with strong interpersonal skills; and you’re knowledgeable on the key issues in Canada today, including climate change, the environment, social issues, national and provincial parties and policies, the energy industry, and the growing problem of disinformation.
How to apply:
We will accept applications for this position until filled. We only accept applications from people currently living in Canada. We will begin reviewing applications immediately, as we receive them.
This is a permanent, full-time employee position; salary will be commensurate with experience, and will be competitive with comparable roles at other media companies. Bonuses for hitting revenue targets will be set by the Chief Executive Officer and awarded quarterly.
Three-month probationary period.
To apply, please submit a résumé and cover letter through our online application portal.Your cover letter should specifically address:
- Why does working for Canada's National Observer appeal to you?
- What do you know about our company?
- Tell us about the successful campaigns you've managed, how they worked, what the goals were and how they were successful.
- A particular issue area or type of journalistic initiative you would be excited about promoting for Canada’s National Observer
We place a very high importance on the quality of cover letters of applicants. Please note we disqualify applicants who do not submit thoughtful answers to the questions above.
Please be advised that we can only contact candidates we wish to interview, but we thank everyone for their interest in working with the team at Observer Media Group.
About Canada’s National Observer
Canada's National Observer is a leader in digital media. We have a core team of full-time journalists in Ontario and British Columbia and we work with freelancers across Canada. With a focus on climate change, energy, disinformation, and politics, CNO has made history as the first digital-only publication to win a National Newspaper Award in the business reporting category and to receive a Michener Award citation for energy reporting. CNO is owned by Observer Media Group and is a member of The Trust Project.