Ease into the pitch slowly, get the cheques in the mail, plan to keep making new plans and above all else — don't get complacent.

Canada's oil producers could only sit and watch as the price of their product plummeted last month to less than what it costs to buy a litre of soda, hit by the double whammy of a COVID-19-induced drop in global demand and a production war between Russia and Saudi Arabia that flooded the market with more oil it didn't need.