Canada’s leading media companies are banding together to work on reducing their collective impact on the environment.
The newly formed group Canadian Broadcasters for Sustainability was announced Sunday at the Banff World Media Festival.
Its 22 members include Asian Television Network, Bell Media, CBC/Radio-Canada, Corus Entertainment, OUTtv, Rogers and Télé-Québec.
They plan to meet at least quarterly on addressing five goals to make Canadian media production greener and more sustainable.
That includes: collaborating on sustainability initiatives to avoid duplication; increasing the scope and impact of sustainability actions; and consulting with marginalized communities that are disproportionately affected by climate change.
The media companies also promise to improve efforts to produce content sustainably and inspire people to make more sustainable choices, although they note this commitment would exclude news and current affairs coverage.
This report by The Canadian Press was first published June 12, 2023.
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Much catching up to do, but
Much catching up to do, but kudos to all.
Please do the necessary work to counter the dogged misinformation, complacency, industry interference including greenwashing and outright lies, and the mostly right-wing political noise that interferes with progress.
"They plan to meet at least
"They plan to meet at least quarterly on addressing five goals to make Canadian media production greener and more sustainable."
Hopefully they'll meet via Zoom, so there isn't new demand for air or auto travel.
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