When Canada focuses on key sectors such as a clean electricity grid, where we have unique advantages, we can compete for new investment. 

Now is the time for a supercharged national effort from governments, automakers, utilities and charging network providers to educate Canadians about electric vehicles, write Cara Clairman of non-profit Plug’n Drive and Brian Kingston of the Canadian Vehicle Manufacturers’ Association.

We have significant ground to make up to meet Canada’s 2030 zero-emission vehicle adoption targets, writes Brian Kingston. But with the right mix of incentives that address drivers’ needs, the target is obtainable.