Marcelo Lu is the President of BASF Canada, a subsidiary of BASF - the world's leading chemical company, combining economic success with environmental protection and social responsibility. Marcelo provides strategic oversight on all business activities within Canada, leading a team of 1200+ employees located at 14 production facilities and offices across Canada, and working to bring BASF’s purpose to life: “We create chemistry for a sustainable future”. In Canada, BASF‘s annual revenues exceeds 2 billion CAD.
The federal government has struggled in the past five years to engage constructively with the manufacturing sector. It has juggled with its green agenda and the need to keep its traditional industries running at the same time.