We are being inundated with discount frenzy and it’s not just annoying, it could be life-threatening.

I’m not talking about the onslaught of huckster ads encouraging us to buy, buy, buy on Black Friday, or even today, Boxing Day. No, the truly crazy-making discount frenzy is the barrage of half-truths, misinformation and outright lies blaming Alberta’s woes on the so-called discount on Canadian oil. That’s some serious snake oil (aka propaganda) that is sabotaging our chance to keep the world habitable for our children.

Politicians in Ottawa and Alberta are spinning a good yarn. Their tall tale taps into deeply entrenched Canadian insecurities as well as anxieties about U.S. control of Canadian resources. The problem is, like any good yarn, it’s full of blarney. The truth is that there is no discount on Canadian oil as most people understand the term.

Lower quality = lower price

Yes, there is a price differential between Canadian oil and most U.S. oil, but it’s not because of any “discount.” It’s because Canada’s heavy crude, called Western Canadian Select, is a lower-quality product.

If Aunt Jemima syrup sells for a quarter the price of pure maple syrup that isn’t referred to as a “discount.” Both syrups are used as toppings on pancakes, but they are not equal quality or equally tasty, so no one expects they would sell for the same price. And they don’t.

The same is true for pickup trucks, chocolate, and any of the other products that hucksters are promoting with big discounts. If you agree to buy a top-of-the-line Dodge RAM 3500 or premium Swiss chocolate for a big discount, you would object if the seller instead delivered a low-end Nissan Frontier or a Mars bar. They are different products, selling for different prices. The price differential between the cheaper product and the expensive one is never referred to as a discount. These products are not interchangeable, nor are heavy crudes and lighter oils.

The simple fact is that not all oil is equally valuable The price for a barrel of oil depends on many factors: the type of oil, the difficulty and cost of refining it, as well as the cost, distance and method needed to transport it.

These factors are what drive the price of Canadian oil down, not a discount. Yes, oilsands crude typically sells for $15 to $25 less than lighter oil, but it's because it's an inferior, heavier oil that is more expensive to transport and refine. Occasionally, as in October, the differential spikes — often because a pipeline has ruptured or a refinery has shut down — but generally quickly returns to the average margin, as it did this fall.

Heavy oil transportation costs are also higher, primarily because it is thicker and has to be diluted with an expensive, gasoline-like lubricant known as condensate to make it slippery enough to pump through pipelines, which an extra cost that lighter oils don’t require. A recent government report estimates that diluting with condensate costs an additional $14 on each barrel of heavy oil shipped.

Tack on the higher costs of refining the complex, sulphur-rich hydrocarbons in heavy oil and there you have it: the price differential explained, without resorting whining about Canada or Alberta being picked on. In fact, if you correct for higher transport and refining costs, most of the time Canadian oil has been selling at a premium, not a discount.

Canadian oil prices will likely drop even further in the future as new fuel standards for marine shipping kick in. The new rules, known as International Maritime Organization (IMO) 2020, will limit the use of lower-quality, higher-sulphur heavy sour crude like those produced in Alberta. This will shrink Alberta’s share of marine fuel market and add an additional two to three dollars a barrel in refining costs to remove the sulphur.

Canadians, including our media, like to mock Donald Trump for his Big Lies, but we’re not much better at holding our politicians to account. Discounted Canadian oil is our own True North version of the “Big Lie” technique perfected by Trump. Even though the “discounted oil” idea is easily proved to be untrue, Canada's media has aggressively amplified this propaganda. A Google Trends search of “Oil + Discount” in Canadian news reveals between 40 and 100 news articles every day using these terms together over the past 90 days.

Alberta Premier Rachel Notley and Prime Minister Trudeau’s manipulation of the word “discount” to describe the price differential between heavy Canadian oils and lighter oil down south is Big Lie #1.

Premier Notley knows that different quality oils fetch different prices, but touts the so-called discount anyway to try to save her political skin. Jason Kenney, Alberta’s opposition leader, is even more outrageous in his “discounted oil” rhetoric, threatening to provoke a constitutional crisis or attack the charitable status of oilsands opponents. Federal Liberals, led by Trudeau and Finance Minister Morneau, are equally barefaced promoters of this propaganda. Shame on all of them. And shame on the Canadian media for regurgitating this snake oil in up to 100 stories a day.

Politicians exaggerate losses

But it doesn’t stop there. Big Lie #2 is the claim that Canada is losing $80 million a day because of the so-called oil price discount. The “$80 million a day” lie is the oil discount lie juiced up on steroids.

Where did this huge number come from?

It comes from Rachel Notley and it's built on quicksand. Notley’s source is a highly-criticized Scotiabank report claiming a $40 million per day loss from the phony oil discount. Scotiabank’s report has been discredited for relying on faulty assumptions, inaccurate calculations and good old-fashioned puffery. Yet hundreds of articles cite Notley’s claim without mentioning the source’s flaws — or even pointing out that she inexplicably doubled Scotiabank's $40 million calculation to $80 million. Not to be one-upped in Whopper World, Jason Kenney is now claiming a Trump-like $100 million a day in losses.

The “$80-$100 million a day” Big Lie is like Ohio claiming it is losing millions because Quaker Oats, the local company that produces Aunt Jemima, is selling millions of bottles of their flavoured corn-syrup, but not getting premium maple syrup prices.

But it doesn’t stop there.

Burger King doesn’t sell Triple Whoppers in the rest of Canada, but I’m starting to think they’re sold in Alberta and Ottawa outlets. Notley and Trudeau are not content to rely on two Big Lies, they have to add a third.

Recently Notley said, “Make no mistake, this price gap is a real and present danger to the Canadian economy." She contends the phony gap is due to a lack of pipeline capacity to move Alberta oil to markets. Trudeau, Morneau, Kenney and others are spewing similar fibs.

Their scheme is impressive: Use discount frenzy (#1) to allege an $80 million a day national economic crisis (#2) in order to demand support for the Trans Mountain pipeline as The Solution (#3).

Trans Mountain pipeline is no solution

Canadian discount boosters claim that the Trans Mountain pipeline is essential to access new markets in Asia to create competition. Competition, they argue, will drive up prices.

Sounds good in theory, but it ignores the extra processing and transportation costs of heavy oil. A new pipeline doesn’t make those costs go away, or get rid of the upcoming IMO 2020 sulphur standards, it just adds additional costs for oil tanker transport across the Pacific.

The boosters' claim that shipping to Asia will bump up prices also falls apart under scrutiny. If this claim were true then you’d think that oil companies would be elbowing each other out of the way to ship their current oilsands crude to Asia on the existing Trans Mountain pipeline (you know, the one that Trudeau just spent $4.5 billion of our tax dollars to buy).

The reality is that there is no backlog of oil waiting to be shipped to Asia. In fact, Trans Mountain frequently operates at less than full capacity and, despite a blip last month, Alberta producers shipped hardly any oil through it to Asia over the last few years.

The reason?

There is no price premium in Asia. In fact, former CIBC Chief Economist Jeff Rubin concludes "heavy oil ... typically trade at more than US$8 a barrel less, not more, in Asian markets compared to the prices Gulf Coast refineries pay.” Canadian oil producers aren’t lining up because they don’t want to lose $8 a barrel by selling their oil in the Asian market.

Now I may not have a Ph.D. in economics, but it doesn’t take a genius to figure out that pumping more oil into an already depressed market won’t raise prices.

Give Notley, Kenney, Trudeau and Morneau credit for nesting three Big Lies on top of one another to exponentially multiply their impact. Even the Liar-in-Chief down south has trouble matching that.

Despite its erroneous factual basis, the Three Big Lies strategy is working. The Canadian media is amplifying Alberta’s claims and Trudeau has Ottawa ponying up $1.6 billion more of our hard-earned tax dollars to subsidize Big Oil in Alberta.

It’s amazing what a bit of provincial whining will get you in Canada.

Alberta’s bad policies to blame, not discount

The truth is Alberta has no one to blame but itself for the fix it is in. Generations of bad provincial policies dug Alberta into this hole, and now Notley and Kenney are using brinkmanship to force Trudeau to fast-track more bad policies to dig Alberta out.

While the discount frenzy idea metastasizes, what’s missing from most media coverage is the fact that the Alberta government has known for years that the lesser quality (and therefore lower price) of oilsands crude makes their industry vulnerable to boom and bust cycles.

The writing has been on the wall. It's been carved deep like a phone number to “call for a good time” etched into the door of the local truck stop urinal.

Sadly, successive Alberta governments ignored the warnings, and now want Canada to bail them out with further subsidies and climate unfriendly policies.

Unfortunately, the gap between the rhetoric and the reality isn’t unique to Albertan or Canadian politicians. It’s a global problem. Trudeau inspired the world at the Paris Climate talks in 2015 by claiming “Canada is back.” He’s good at promises and apologies, not so much at standing up to Big Oil. While in years past, that may have been merely annoying, now it’s life-threatening.

As the New Year approaches, the discount frenzy rhetoric is reaching a crescendo.

While the ubiquitous holiday “discount” ads are irritating, we can simply ignore them and spend Boxing Day hanging out with friends and family. Not so the discount oil propaganda. It’s not just annoying, it has real-world consequences.

Canadians can’t just ignore the three Big Lies. Widespread acceptance of this snake oil could have — is having — a dramatic impact on the future our children will inherit. It's not just rhetoric, the propaganda is actually driving government policy in Edmonton and Ottawa. Instead of phasing out fossil fuels, our politicians are cutting cheques to Big Oil and delaying important climate policies.

If Canadians can't get a grip on our politicians, then it’s no surprise the rest of the world keeps throwing gas on the fire. We have the responsibility as parents, as citizens, to stand up, speak out and to take a stand against this fraudulent fossil fuel frenzy.

I am pro-life — meaning that I support policies that promote the survival of the web of life and civilization as we know it. I dream of a world habitable by people and critters for many years to come.

So I feel compelled to take action.

I hope you do too. My daughter's, and your child's, life may depend on it.



"…barrage of half-truths, misinformation and outright lies blaming Alberta’s woes on the so-called discount on Canadian oil. That’s some serious snake oil (aka propaganda) that is sabotaging our chance to keep the world habitable for our children. Politicians in Ottawa and Alberta are spinning a good yarn."

Let's name some names, shall we?
And let's stop supporting these dishonest politicians. People who "sabotage our chance to keep the world habitable for our children" are our foes, not our friends.
Let's stop nodding dumbly at their robotic talking points.
Let's stop enabling their predatory delay.
Let's stop giving a free pass to them on climate and energy — the issue of our time — just because they stand on the right side of social issues. (What use are GSAs and farm safety regulations on a planet suffering raging wildfires, deadly heat waves, prolonged drought, vanishing glaciers, interminable sea level rise, ecosystem collapse, etc?)

On climate and energy, let's stop pretending that there is any real policy difference between our current leaders, their predecessors, and those now seeking to replace them.
Let's stop serving Big Oil's agenda.
Let's stop business as usual from leading us over the climate cliff.
Let's stop pandering to the new denialism.
Let's stop ignoring the iceberg in front of us.

Notley, Trudeau, McKenna, Carr, Morneau, Scheer, and Kenney are betting that the world will fail to take real action on climate change. That is the only scenario in which oilsands expansion makes sense.
Let's stop betting on failure.

And if we choose not to stop all these self-destructive behaviors, and continue to make bad choices, then let us at least stop blaming politicians. Look in the mirror instead.

Excellent article.

Great piece. Thank you, Will Horter, for not pulling any punches.

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