Peyton Verhoeven and her equally business-minded sister Ella noticed a few years ago that brands had no idea how to talk to Generation Z, so they built a consultancy to help them tap into the vibe of young consumers seeking authenticity.
A motion that called on Regina to restrict fossil fuel companies from advertising or sponsoring with the city has been withdrawn after city council got an earful from the oil and gas industry and its supporters.
Health Canada says the main focus will be on social media “because it is a significant source of children’s exposure to food marketing … in particular on social media platforms such as YouTube and Instagram.”
Social media websites like Facebook and Twitter now take in the lion's share of federal advertising dollars, thanks to an ongoing increase in the use of digital advertising by government departments and agencies, new figures show.
Two organizations have filed a formal request for Ontario’s Chief Electoral Officer to launch an investigation into an election advertising blitz by the Canadian Association of Petroleum Producers (CAPP), Canada’s largest oil and gas lobby group.