Mike Kelland takes chances and his latest venture may be his riskiest one to date.

“This is my 10th company,” says the Ottawa-based software entrepreneur. “And some of them actually worked.”

Kelland is the CEO of an early-stage startup called Planetary Hydrogen. He’d like this endeavour to be his last — and greatest success.

His company produces hydrogen, a clean and powerful source of energy.

Many advocates and experts insist that if Canada is to reach its emission targets to cut greenhouse gases by 2030 and 2050, respectively, it must rely on clean power.

“It is a clean fuel,” says Kelland. “And for a lot of things that are difficult to electrify, you instantly have a decarbonized fuel source.”

“If you can get hydrogen in a clean way, it is a clean fuel,” Mike Kelland, CEO of Planetary Hydrogen.
“If you can get hydrogen in a clean way, it is a clean fuel,” Mike Kelland, CEO of Planetary Hydrogen.

He says his sales pitch is going well. The banks seem to be listening. When the Canadian economy emerges from what some economists have called a “self-induced coma,” Kelland will intensify the hunt for more cash.

Discussions about moving from fossil fuels to cleaner sources of power such as hydrogen will ramp up as consumers, governments and investors struggle with the best ways to shift to a greener economy.

The nature of the green-stimulus discussions could provide a blueprint for how consumers, governments and the private sector invest in a sustainable economy. 

“The Canadian industry is quite (well-) known globally,” says Mark Kirby, president and CEO of the Canadian Hydrogen and Fuel Cell Association, an organization he calls the “voice of the sector.”

He says hydrogen could help cut greenhouse gas emissions by up to 40 per cent, according to numbers crunched by governments within Canada and beyond.

“That’s not me, (but) numbers that have been developed globally, by the Canadian government, by the B.C. government, by the Quebec government, by others,” he says.

Kirby and Kelland are betting that hydrogen becomes part of a broader conversation about how Canada can power its way to greater prosperity by investing in a green and sustainable technology that will allow us to commute, heat our homes and travel without polluting the environment.

As parts of the economy are slowly and tentatively emerging from the COVID-19 lockdown, the federal government is making it clear it will continue to review the recovery and future economic activity through a green lens. Prime Minister Justin Trudeau’s marching orders to his cabinet ministers in his mandate letters are peppered with instructions: invest in “green and public transit infrastructure”; “exceed Canada’s 2030 emissions reduction goal”; “achieve net-zero emissions by 2050”; and “… move more electricity between provinces and regions supporting the electrification of Canadian industries.”

Ministers of Infrastructure and Communities, Environment and Climate Change Canada, and Natural Resources Canada have been tasked with more specific instructions to think longer term about green stimulus.

The nature of the green-stimulus discussions could provide a blueprint for how consumers, governments and the private sector invest in a sustainable economy.

Canada’s National Observer intends to be an integral part of that discussion.

We are embarking on a project, funded by the Trottier and Ivey foundations, to search for answers, exploring what a green stimulus package for Canada might look like from the so-called “shovel-worthy jobs” that have been making headlines of late, to public policy and budgetary packages to incentivize a longer-term transition to cleaner growth.

Our series will include explanatory journalism, in-depth reporting, and opinion pieces by leading thinkers in the field, as well as interviews with key policymakers, environmental advocates, and federal leaders on how Canada can seize the moment to meet its climate goals while furthering economic recovery.

It is also important to stress that all of our journalism in this series is independent of any outside party, including the Trottier and Ivey foundations, and adheres to the editorial standards of National Observer’s ethics and guidelines and The Trust Project.

Defining ‘shovel-worthy’

Infrastructure and Communities Minister Catherine McKenna raised a few eyebrows last month when she talked to reporters about freeing up more than $3 billion for so-called “shovel-worthy” initiatives for provinces and municipalities to design projects to help communities develop pandemic-related measures, such as renovations to facilitate physical distancing in public and private spaces.

The shovel-worthy designation could be a derivative of the term “shovel-ready,” which became a feature of the Economic Action Plan that the Conservative government of Stephen Harper launched in its 2009 budget. The idea was to “quickly turn the economy around and create jobs.” This meant spending money on infrastructure projects deemed ready enough to begin digging and building right away.

“So, shovel-worthy? People ask me that,” said McKenna during a May 26 digital townhall conversation with the Surrey Board of Trade.

“… They could be projects that have an environmental benefit… that could go ahead quickly… With the COVID stream, we try to identify projects where you don’t necessarily need a huge lead time, where you might not have massive planning. So, if you’re... retrofitting a building, you wouldn’t have massive planning… Communities have projects that are ready to go.”

McKenna describes these small-scale projects, no more than $10 million, as “low-hanging fruit.”

There seems to be little disagreement about the need to get money immediately out the door to help citizens cope with a pandemic that will almost certainly be with us until there’s a vaccine.

Even the federal government’s top spending watchdog is on board.

“What we need, probably now more than ever, are investments that will facilitate the containment of the virus and a pandemic, which nobody thought of six months ago,” said parliamentary budget officer Yves Giroux in an interview with National Observer.

The federal government’s shift to measures to stimulate longer-term green economic growth that creates jobs and protects the environment promises to be more complicated and subject to more debate and less consensus.

Spending more money

Infrastructure Canada is one of 14 federal departments and agencies delivering programs under the $180-billion Investing in Canada Plan. A portion of the plan has been set aside for “green” projects such as water treatment plants and clean power.

As of May 27, slightly more than $65 billion has been committed to 52,083, according to Infrastructure Canada's most recent estimates provided to National Observer.

“Almost all of these projects are either underway or completed,” said department spokesperson Sabrine Barakat in an emailed response.

Despite the money already committed, there have been consistent complaints that successive governments have been too slow to make the cash available.

“What we found in our multiple reports over the years, is that the government’s initial plans… are always postponed,” said Giroux.

“They can never proceed in pushing money out the door… at the same pace as they initially think.”’

The reasons are many: too much red tape; the need to get buy-in from other levels of government; conflicting priorities; and politics.

However, the government is attempting to overcome these obstacles by expanding the definition of eligible projects, and approving money more quickly.

To date, the priorities from the provinces and cities have been large projects, including public transit, waste water treatment improvements, and renewal of water pipes, according to a National Observer analysis of the projects approved so far under the Investing in Canada Plan.

The challenge for the government is to ensure that projects yet to be submitted and approved create jobs and protect the environment in all sectors of the economy.

“(Former U.S. president Barak) Obama helped put the auto industry on a path to clean competitiveness. And we need to do that same thing here,” said Stewart Elgie, professor of law and economics at the University of Ottawa, chair of the Smart Prosperity Institute, and a member of the recently formed federal Task Force for a Resilient Recovery.

Policymakers must avoid falling "prey to too much short-term thinking," says Stewart Elgie, a member of
the federal Task Force for a Resilient Recovery.

“As we invest to help our industries recover, we have to put them on a path to clean competitiveness because that is where the wealth and jobs of the future will be.”

Catherine McKenna’s December 13, 2019, mandate letter provides an interesting example of the shape that path could take. The federal minister must “work with provinces and territories to introduce new funding to help school boards and municipalities purchase 5,000 zero-emission school and transit buses over the next five years.

Making the pitch to investors

Governments and public institutions, such as transit authorities, can’t do it all. That's in large part because they only have so much money and imagination. To make the available public dollars stretch even further, Ottawa will need to get more businesses to invest in charging stations for electric buses, for example, in addition to a host of other clean-energy initiatives.

Ottawa may lean heavily on the expertise of the Task Force for a Resilient Recovery that, in addition to Elgie, has drawn members from the public, private and charitable sectors. Though the task force’s primary goal will be advising the government on getting as many Canadians back to work as possible, suggesting clean-growth projects will also be central.

A key question when thinking about proposals the task force will eventually be reviewing is “does this make sense?” says task force member Barbara Zvan, a former chief risk and strategy officer for the Ontario Teachers’ Pension Plan, who has been described as a “leading voice on sustainable investing and finance.”

“You have to come at it with the lens of ‘Will this help with getting to net zero by 2050 and help with our Paris (accord) targets? What kind of jobs are they creating?... Who gets those jobs? Are they better jobs than before?’ These are all the things we’ll be looking at,” Zvan said in an interview with National Observer.

Clean-tech sectors need more consultation and financing, says Barbara Zvan, a member of the federal Task Force for a Resilient Recovery.

Zvan has spoken to investors who complain about being mired in seemingly endless red tape that makes it too difficult to get their projects to market.

“What we heard from the clean-tech sector is the length of time it takes… (and) the rules that have to be written before they can do the controlled tests. How do you speed up development?”

Speed is definitely on the mind of Planetary Hydrogen’s Mike Kelland. He needs more cash from investors to buy equipment and production facilities. He wants to expand the company to 60 or 70 employees within the next three years.

“My mission is to see this thing go as high as it can, as big as it can, as fast as it can.”

While the pandemic has forced green-technology deliberations to take a back seat to the still-immediate need for economic stimulus, devising a longer-term strategy for transitioning to a low-carbon economy promises to be a more daunting challenge for consumers, businesses, investors, lawmakers and politicians.

It’s a conversation National Observer intends to help generate and sustain.

Keep reading

Emissions went up during the first mandate of the Trudeau administration, Canada is among the weakest developed nations in support domestic clean tech and Canada has the highest rank in the G7 for subsidies for fossil fuels.

Catherine McKenna, as former Minister of Environment and Climate Change Canada, promoted the purchase of Kinder Morgan assets in Trans Mountain and the construction of the twining of the pipeline. The rationale was that of the selling of tar sands oil would help finance clean tech initiatives.

During the Covid-19 pandemic, on March 31, 2020, Trudeau said the Trans Mountain construction would proceed as planned.

The climate solutions are known, and the Paris Agreement can be achieved with existing technologies.

Canada is so far behind the European Union, China, California, and other progressive U.S. states that Canada can cherry pick options of other jurisdictions to adapt options to a Canadian context.

The Liberal tradition of piecemeal measures don’t work. Required are annual budgets, legislative agendas and policy, program other initiatives for which economic, social, and sustainable development are integrated. The annual budget must be a green economy document from cover to cover.

We don’t need more discussion or partisan Liberal articles. The time is for action rather than avoiding irritating powerful lobbies.


I commend National Observer for taking a role in a national discussion on a Clean Economy. I follow this topic closely each day thanks to my subscription, but how many Canadians subscribe to National Observer?
I also get my news from Radio Canada, CBC, CTV, but I see very little about the discussion on the Green economy in these networks. Somehow, the very good reports, news, articles and opinion pieces of National Observer must reach these big networks. It is crucial that a majority of Canadians be informed and have a chance to participate in the discussion. You do not want 34 million ideas, but you want more than the ideas of a select few "experts". You would be surprised at the other ideas that are out there in our highly educated population!

Hi Richard, Please share our newsletters with your friends and associations. Word of mouth is the best way for us to reach more Canadians. Last month 1.5 million people read articles on the site, most of them Canadian. This month, we have fewer readers as people spend less time online during good weather, and people are apparently exhausted from Covid news. The big opportunity for National Observer is that still millions of Canadians who would value our reporting, don't yet subscribe. We may very well be the last moderate-progressive national digital media (newspaper) left in Canada. So, please let people know. Right now, what is great is that our readers are so interested in this topic, and they work at all levels of government, ENGOS, universities, and citizen action groups, as well as just regular people who care about the future. With the engagement and subscriptions of thousands more people like you, National Observer can become the big network. Thanks for your comment.

An interesting article to read. It's filled with more words on what to do and little action. I know COVID-19 makes it tougher to get things done. The action taken to help individuals and firms has been a good effort, even though it started to late. Prime Minister Trudeau has been successful, with help of some opposition parties to stifle open discussion in parliament, basically giving the Liberal Government a free hand to spend money with little transparency. Trudeau does not want to be held to account on actions the government is taking. He seems to be more interested in a UN Security council seat instead of looking after Canada first.

The Clean Energy organizations need to pressure not only the Liberal Party. The Conservative Party is not on the band wagon. Pressure needs to be applied to the Conservative leadership as well.

The article calls hydrogen a clean fuel. That is true at the point of combustion, or use in a fuel cell. How the hydrogen is produced may not be clean at all. If it's stripped from methane, it's using a fossil fuel. If it's split from waterin an electrolyzer, it is very energy intensive. This is why fuel cells are languishing when it come to electric traction. Hydrogen is also difficult to store and transport. The article talks about low hanging fruit, but hydrogen is not one. Low hanging fruit are energy efficiency, building decarbonization, electrification of transport, and decarbonization of steel and cement making. Hydrogen could play a role there. In general, I suggest that there are many things that can be done with existing technology that would have a much larger impact than pursuing things that, if they ever become feasible, are far in the future. I'm thinking of passenger railway travel and other public transport as extremely efficient means to lower carbon emissions. If rail and public transport are electrified, that effect rapidly increases.

Solving climate change, with global average temperatures rising, is akin to treating the fever that comes with a deadly disease and thinking that's key to the cure.

The bottom-line issue is that we're taking too much and wasting and trashing too much; nature can't keep up. To continue gobbling and garbaging using clean, green fuels is even greater folly than doing so with dirty fuels, because these latter help produce the fever that's telling us we're outstripping the bioproductivity and remediative capabilities of the planet.

We have to stop digging deep into nature's capital to build the economy and serve lifestyle expectations. Otherwise, humanity is a glorious experiment with short-term prospects, whatever energy sources are used.

As someone who knew since my 20's that solar could do a great deal of the heavy lifting we need to transition, I'm growing weary of the BIG IDEAS that I suspect are often pushed by big ambitions for corporate wealth. Hydrogen may indeed play a role, but if we want to transition as quickly as we need to, we need to find ways to encourage the average citizen to participate.
Micro generation of solar is the best idea I know to achieve that. If we all became producers of energy, used only what we produced, we'd be greenhouse gas free in a couple of generations..........

Instead, we look for silver bullets, delivered by entrepreneurs who are CEO's of their own companies......we imagine boondoggles like carbon capture and storage, or small modular nuclear reactors in every back yard... and we leave the average citizen out of the picture almost entirely.......except as a consumer.

A program to incentivize solar on every suitable rooftop..........a modest feed in tariff like Germany used to jump start its solar programs, would be less expensive, shovel ready and more so..........plus:

When those freak storms that we've already baked into our future happen.........and the centralized power goes out..........we're going to want a smart grid that can switch to the local producers. All the food we've grown this summer will rot if we depend on centralized 'too big not to fail' operations........

Time to remember that SMALL IS BEAUTIFUL......especially if its everywhere. Time to consider that complex solutions will have to be local...energy connected to transport, connected to food production and preservation, connected to hospitals and schools............

One size never did fit everyone. Today, its a recipe for extinction. So I'm not arguing exclusively for solar, though we have the panels, and the EV........I'm just saying I'm dead tired of silver bullets shot from the hip of men who want to get rich....while all those Mc Mansions go naked and shameful under the hot sun.

Well said. Resilience in the world we are evolving into requires decentralized, distributed, diverse and democratized infrastructure that enables us to become more self-reliant in our bio-regions. This can happen in all kinds of ways. The role of the State is challenging but, in my view, it is too focused on large scale fixes and neglecting the the investment needed to strengthen our resilience to meet basic needs and adapt to changing conditions closer to home.