Bruce Anderson has been one of Canada’s leading public opinion pollsters for decades. He was CEO of Decima Research, and is currently Chairman of Abacus Data, one of Canada’s fastest growing and most accurate polling and market research companies. He is Chairman of Summa Communications and a Partner in Spark Advocacy. He has provided counsel on communications and advertising to many organizations in the public and private sector and has also advised politicians in the (defunct) Progressive Conservative party and the Liberal Party federally. Over the years he has written many columns for Canada's National Obsever, Globe and Mail and Maclean’s and spent four years as a regular panelist on the well-regarded At Issue Panel on CBC News.
Dissatisfaction with the Liberal government is increasing. But with enthusiasm for the Conservatives stalling, too, winning another election would be challenging but far from impossible, writes Bruce Anderson, chairman of Abacus Data.
For the federal Conservatives to win power, they must promise secular government, interesting and appealing economic ideas, an unqualified commitment to equal rights for all and a credible climate policy.
For the first time, the majority understood COVID not only through statistics and news stories, but the symptoms and challenges experienced first- or second-hand.
Canadians are more likely to say the country is heading in the right direction than they were only a few months ago. But asked about the rest of the world, they see more going wrong than going right.
The key to our elections is not the relatively small number of voters tied to a single party but the much larger number of 'butterfly voters,' who are open to as many as three parties.
