Bruce Anderson has been one of Canada’s leading public opinion pollsters for decades. He was CEO of Decima Research, and is currently Chairman of Abacus Data, one of Canada’s fastest growing and most accurate polling and market research companies. He is Chairman of Summa Communications and a Partner in Spark Advocacy. He has provided counsel on communications and advertising to many organizations in the public and private sector and has also advised politicians in the (defunct) Progressive Conservative party and the Liberal Party federally. Over the years he has written many columns for the Globe and Mail and Maclean’s and spent 4 years as a regular panelist on the well regarded At Issue Panel on CBC News.
The key to our elections is not the relatively small number of voters tied to a single party but the much larger number of 'butterfly voters,' who are open to as many as three parties.
